Bridging China and Europe
Strategic consultancy connecting two of the world’s most dynamic markets. Cross-border expertise in business development, compliance, and intellectual property.
Strategic consultancy connecting two of the world’s most dynamic markets. Cross-border expertise in business development, compliance, and intellectual property.
Who We Are
Hermes Yi B.V. is a Netherlands-based consultancy specialized in bridging the business, regulatory, and cultural divide between China and Europe. With bilingual experts and deep local knowledge in both regions, we provide the strategic guidance that companies need to expand confidently across borders.
Named after Hermes — the messenger of the gods — and Yi (义), the Chinese concept of righteousness and trust, our company embodies the spirit of reliable connection and principled partnership.
“We bridge the gap between Chinese and European business environments”
What We Do
From market entry strategy to ongoing compliance, we support every stage of your international expansion between China and Europe.
We deliver thorough market research and analysis in both Chinese and European markets, equipping you with the insights needed to make informed strategic decisions. Our team examines consumer trends, competitive landscapes, and economic drivers in each region, translating complex data into clear opportunities for your business. We understand the nuances in local demand and cultural preferences, helping you identify the right market entry points and growth strategies. We bridge the gap between Chinese and European business environments by providing analysis that reflects the realities of both markets, ensuring your plans are grounded in up-to-date, cross-border intelligence. With bilingual experts and local knowledge, we interpret market signals and regulatory changes on your behalf, so you can confidently navigate new territories.
We offer comprehensive consultancy services to guide your cross-border endeavors from concept to execution. We provide strategic advice on market entry, investment planning, and partnership development, always aligning our guidance with both Chinese and European business practices. Our consultants work closely with your leadership team to address challenges such as regulatory compliance, supply chain setup, and technology transfer, ensuring that plans are practical and culturally attuned. With deep bicultural expertise, we help you anticipate potential obstacles and bridge differences in business norms and technical standards between China and Europe. Whether you are refining a business model or navigating a complex international deal, we serve as a trusted advisor dedicated to your success.
Our business development services focus on turning strategy into tangible growth in new markets. We help you forge critical partnerships: from sourcing reliable distributors and suppliers to connecting with key industry stakeholders and potential clients in China or Europe. By leveraging our extensive network and understanding of local business etiquette, we accelerate your market entry and expansion efforts. We act as a bridge between Chinese and European business communities, ensuring that communication is clear, expectations are aligned, and each collaboration delivers value. From lead generation and networking to on-the-ground support during negotiations, we provide the momentum your cross-border venture needs to thrive.
We offer specialized cross-cultural training programs to prepare your team for effective collaboration with international partners. Through these sessions, executives and employees learn the nuances of Chinese and European business etiquette, communication styles, and management expectations. We cover practical topics like negotiation approaches, decision-making processes, and cultural norms that impact business interactions. We help bridge the cultural divide, building mutual understanding and respect that lead to more productive partnerships. By training your staff to navigate cultural differences confidently, we ensure that your cross-border projects are grounded in trust and clear communication.
Our project management services ensure that your cross-border initiatives run smoothly from start to finish. We coordinate teams across continents, aligning different work cultures, time zones, and technical standards under a unified plan. Our bilingual project managers keep communication channels open and clear, mitigating misunderstandings between Chinese and European stakeholders. We emphasize transparency, agile problem-solving, and rigorous oversight to keep complex international projects on track. By bridging operational practices and expectations in both regions, we help deliver projects on time, on budget, and to the quality standards you expect.
Navigating the legal and regulatory landscape in a foreign market can be daunting. We provide expert guidance on compliance and regulatory requirements to safeguard your business as it expands internationally. We help you understand and meet all necessary obligations: from European Union standards and product certifications to Chinese legal procedures and government approvals. Our team stays abreast of evolving regulations in both jurisdictions, ensuring that your operations, contracts, and products remain fully compliant on each side of the border. By bridging European and Chinese regulatory frameworks, we minimize legal risks and smooth the path for your cross-border ventures.
Intellectual Property
Protect and leverage your innovations across European and Chinese jurisdictions.
Our patent search services help you uncover critical intellectual property (IP) information across both European and Chinese patent databases. We conduct thorough prior art searches and patent landscape analyses in multiple languages, identifying existing patents or publications that could impact your innovation or market entry. This cross-border approach ensures you are aware of relevant IP in both jurisdictions, reducing the risk of infringement and guiding your R&D decisions. Our technical experts are familiar with the patent systems in the EU and China, and they bridge the language and technical gaps to deliver clear, actionable search reports. Armed with comprehensive patent insights, you can proceed with confidence in developing and protecting your products internationally.
Securing your intellectual property in both Europe and China is crucial for sustained innovation and growth. We assist with all aspects of patent application and strategy, coordinating filings in multiple jurisdictions and advising on the optimal approach to IP protection. Our team guides you through each step of the process, from drafting and translating patent documents to liaising with European and Chinese patent attorneys and authorities. We help align your patent strategy with your business goals, advising you on where and when to file for protection — whether pursuing national applications in key markets or leveraging international treaties like the Patent Cooperation Treaty (PCT) for broader coverage. By bridging differences in patent law and practice, Hermes Yi B.V. ensures your innovations are safeguarded across borders and that your intellectual property portfolio is strategically positioned for global success.
“Your innovations safeguarded across borders”
Our Work
Let’s Connect
Whether you’re entering the Chinese market from Europe or expanding to Europe from China, Hermes Yi B.V. is your trusted partner for cross-border success.